Before going to publish products or services page some research activities are highly recommended.
=Explore what a test page is
=Use the website optimizer to test different web site combinations or layout.
=Learn how to improve your conversion rate and increase your ROI by testing various combinations and implementing the one that is most successful
Working on Major part of website will surely help us to achieve the goal. These are following.
- Landing page
- Headline
- Image on page
- Promotional text
- Attract clickable parts
- Testing different versions
- Reporting with the website optimizer
- Work with marketing team
- Input variations and implement code
Sometimes 3D graphics or 3D view of normal images says about itself without reading the long texts.
Working on promotional mailer must be relevant with the text shown on webpages and using a thumbnail view of product in special email or newsletter campaign.
Also try to create new and innovative way for low demand products.
More will come in next topic.
Talk soon.
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