How to offer Products or Services on your web page

Before going to publish products or services page some research activities are highly recommended.

⁼Explore what a test page is

­⁼Use the website optimizer to test different web site combinations or layout.

⁼Learn how to improve your conversion rate and increase your ROI by testing various combinations and implementing the one that is most successful

Working on Major part of website will surely help us to achieve the goal. These are following.

• Landing page
• Headline
• Image on page
• Promotional text
• Attract clickable parts
• Testing different versions
• Reporting with the website optimizer
• Work with marketing team
• Input variations and implement code

Sometimes 3D graphics or 3D view of normal images says about itself without reading the long texts.

Working on promotional mailer must be relevant with the text shown on webpages and using a thumbnail view of product in special email or newsletter campaign.

Also try to create new and innovative way for low demand products.

More will come in next topic.

Talk soon.

Research before you go research

What will be my next step as I believe our company have collected good amount of prospective customers data. I am confused where to start and how to start pitching online? This was the questions I got in previous week email from few of my readers.

I know, you have had go through number of lead generation processes and now you are anxious to contact your new customers. Before going to make any blast related to upcoming offers, before you describe your product, before you commit about your services… May I warn to go for a short research based on the data that you have collected so far!

Follow these steps as you can quickly and simultaneously

• Make a category (Industry-wise) list for all precious data.


• Do some amounts of researches for all categories in accordance with their current market need, past customer feedbacks, try to show some future trends from reliable sources.


• Design a variety of your upcoming products/services(only model) just match for customers who belongs to metro, urban and small city regions. Such designs can be achieved after studying life style constructively as per current Indian scenario.


• Draft one compelling letter. Include office emails (with telephone number for free customer advices).


• Make a call before sending emails/online-docs to all parties located in metro cities.


• Use hard copy posts for outstations and long distant recipients. And follow an email for the same with in 4 days.


• Include one point that seems to be undisclosed/undefined with regards to offered product in your first approach.


• Use the stats from your past year campaign activities if any.


• Make available all the details online/PDFs/webpages and use a query form which help to capture asker data including their post/designation and size of company (in a range of workers i.e. 5-10, 10-25, 25-50 etc).


• Simultaneously, plan and work continue for a new or replacement product incase if you not get satisfactory response after 2 or 3 follow-ups.

Hopefully, impacts of above will come with drastic results. But never forget to do research before if you are going to plan any new research. We will lighten up more in coming topic How to research online especially in Indian market and off course with new tools and techniques.

In meantime you can research with us if you have something to discuss right now.

Talk soon.

Consumer Research in India

India is one of the large and developing economy, where market research, product planning and consumer’s behaviour are always considered a tough task. Being an consulting firm Sukriti focuses on new and innovative ways to leap these tasks flawlessly. Off course technology plays vital role in performing vast data analysis but the issues are what kind of mediums are helpful in respect of time and cost? How to connect mass according to their buying behaviours? Where to collect opinions and feedbacks during pre-sales and post-sales sessions? And lots more are unanswered.

Sukriti serves the online data collection needs of the companies in various industries and help companies by gathering consumer feedback. With Sukriti we provide consumers with the ability to voice their opinions by participating in online research surveys and focus groups.

Innovative Research and ready to use reports are key tools for any verticals from industry sectors. Sukriti provide Research Solutions and cutting edge internet technology based various rich products to our partners who are looking for long term stability among their competitors.

Partner with us

Talk soon.

Sulabh Jaiswal